RETAILING 20S
Course Schedule (includes lessons, assignments, projects, due dates, etc.)
September | October | November | December | January | February | March | April | May | June 2013-2014
Sign up to receive text message reminders by texting @retail20s to 204-272-5412.
Sign up to receive text message reminders by texting @retail20s to 204-272-5412.
Store Hours
The store will be open on Tuesday’s, Wednesday’s, and Thursday’s during lunch. Students are expected to have the store open no later than 12:10.
The store will close at 12:50 in order to give students enough time to complete closing procedures.
Students are expected to work one shift per week.
The store will close at 12:50 in order to give students enough time to complete closing procedures.
Students are expected to work one shift per week.
Evaluation
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20% - Promotion/Advertising: Ongoing throughout the year.
20% - Individual Assignments: Assigned and graded at regular intervals. 20% - Group Projects: Consists of two major projects throughout the year. 40% - Performance: Consists of attendance and punctuality, sales skills, initiative, etc. |
Assignments and Projects
Outline
Purpose
This course provides an introduction to the skills and practices found in a retailing or marketing career. Students will learn how to advertise, sell, promote and distribute products while maintaining relationships that satisfy the needs of both the consumer and the store. Retailing also offers the opportunity to start your own business or to work at an entry-level position that offers the potential for growth or promotion.
Unit 1 – The Retail Business
Unit 2 – Retail Business Strategy
Unit 3 – The Retail Store
This course provides an introduction to the skills and practices found in a retailing or marketing career. Students will learn how to advertise, sell, promote and distribute products while maintaining relationships that satisfy the needs of both the consumer and the store. Retailing also offers the opportunity to start your own business or to work at an entry-level position that offers the potential for growth or promotion.
Unit 1 – The Retail Business
- Exploring retail marketing
- Retailing and its benefits
- Types of retailers
- Types of retail ownership
- E-tailing and non-store retailing
Unit 2 – Retail Business Strategy
- Retail strategy
- Financial strategy
- Merchandise assortment
- Receiving goods and inventory
- Buying merchandise
- Pricing merchandise
- Retail store locations
- Store site selection
Unit 3 – The Retail Store
- Store design
- Visual merchandising
- Retail promotion
- Advertising
- Preparing for the sale
- Marketing the sale
- The customer's role
- The employee's role
